Stuller in association with Gemvision Corp. has come up with an iPhone application that allows the users to pick any diamond engagement ring and try it out for size using an image of their own hand. They can also share this image with friends and find a jeweler to buy the ring from.

There are thousands of downloadable applications for the iPhone users. There are a variety of options to choose from while they are on the go to do everything right from playing video games to manage their money and to get workout tips.

And now the diamond ring application will soon be added to the list which was unveiled by Stuller during the Las Vegas show, which was named "Live Diamond Try-On (brought to you by Red Box Diamonds)." The application will be available soon in late summer and the iPhone users will be able to use it for free via the iPhone store as per Kerry Hand, Stuller's executive director of marketing services and public relations.

Hand and Ryan Koning, director of advertising, communications and events for Gemvision, demonstrated how the program will work. The first step is to use the iPhone’s touchscreen to go to the application, the users will get a prompt to choose a diamond by carat size and shape, and then a mounting by precious metal colors which are either white or yellow. As of now there is limited number of ring styles to choose from through the application, but the application includes various classic styles and additional choices that feature side stones.

Once the user decides on the diamond and precious-metal color, it’s time to try it on. The user will have to take a picture of her hand using the iPhone camera. Then, using the iPhone's touch screen, the user can position the ring onto the picture of the hand, adjusting for a perfect fit. The iPhone can also be directly held on the hand with the image tilted to enjoy the twinkle of the diamond image. Once the image is ready with the person’s hand and the chosen ring, it can now be e-mailed to friends and family or even posted on Facebook, Twitter, etc.

If you like the ring and want to buy it then you can also track down the ring through the “find a jeweler” function of the Live Diamond try-On application. It uses the phone’s GPS function to pull up Google maps and place virtual pins on the nearest Red Box Diamond Jewelers, ranking each one selected based on proximity, Hand says.

Hand also said, "This is the beauty of the application. It drives consumers to dream big and them pushes them to spend big with Red Box Diamond retailers."

This new application is only one of the other new programs that Stuller will be offering to let the jewelers to take advantage of the digital technologies to give consumers expanded options. During the same JCK Las Vegas show, Stuller also launched its Virtual Diamond Selector program which will help the retail jewelers to go online with customers and choose from 10,000 diamonds by size, shape or color and the Customized Earring Program, which provides retail jewelers with the chance to customize a pair of diamond earrings exactly the way the customer wants them.

Stuller also provides, Stuller’s 3D Ring Engraver, which allows the retail jewelers to personalize a wedding band while sitting in the store along with the customer, they can choose a unique message with a particular font, and then get a dynamic 3D preview of how the ring will look once it is inscribed.
Jewelers who are interested in being a part of the iPhone application must be a Red Box Diamond jeweler. For more information you can contact Stuller via e-mail at info@stuller.com or by calling (800) 877-7777.