Which brands are selling and at what price?

Which brands are selling and at what price?

Posted by admin on October 12th, 2009

A question was posed to the retailers around the country that which watch brands and price points are selling well?

From North East

- Debbie Honey, Steckel's Jewelry, Bangor, Pa, said, "We carry Pulsar and Seiko. This is a rural community, and our farmers love their stretch-band watches in the $89 to $100 range."

- Barbara Barbe, Brown's Jewelry and Gift Store, Thurmont, Md, says, "We sell Seiko, and they run from $150 to nearly $800, but we sell mostly up to $300."

From South East

- Layne Gautreau, Layne's Jewelry and Designs, Gonzales, La, said, "The lowermost price points sell best, and for us, that's Fossil. In our mid-range, we sell Belair private label and Cyma at the high end."

- Kissy Tuten, Cunningham Jewelers, Brunswick, Ga, said, "Seiko's higher-priced watches sell best for us; Seiko has a more expensive line now, with some pieces as high as $1,700."

From Midwest

- Bill O'Brien, Moyer Fine Jewelers, Carmel, Ind, said, "We're still doing well with TAG Heuer from $1,000 to $3,000, and Swiss Army from $495 to $795. It's slower at the upper end, but cult brands like Ernst Benz and Bell and Ross still have their adherents."

- Les Christen, Smith Jewelry, Huron, S.D. said, "For us, the cheaper, the better. They are in a throwaway mindset here. We do well with Black Hills Gold watches, and with Speidel, in the $30 to $50 range."

- Mike Donovan, Bentley Donovan Fine Jewelry, Scottsbluff, Neb said, "Our main line is Belair with our own logo on it, at $150 up to $800. Belair stands by their product, and we get triple key."

From South Central

- Terry Adams, Adams and Co., Hot Springs National Park, Ark said, "I only handle Bulova and pre-owned Rolex, and surprisingly enough, the Rolexes are doing better. People always have a price point in mind, but it varies from customer to customer."

- Shirley Chandler, Chandler Jewelers, Albuquerque, N.M. said, "Bulova and Caravelle do best, at about $300 and $100, respectively. Our customers appreciate Bulova's selection of styles."

From West

- Ken Jacobs, Wanna Buy A Watch?, Los Angeles said, "For both vintage and modern, our best brand is Rolex. Those customers are not collectors, but brand-conscious consumers, and they get good value, selection, constant turnover and a good buy on a guaranteed product."

- Bob Bonaci, Bonaci Fine Jewelers, Kent, Wash said, "The digital revolution is killing watches, although older people still buy them: Citizen and Belair, mostly under $500."

- Ted Blohm, Blohm's Jewelers, Elko, Nev, said, "We mainly carry Seiko, and our best prices are $150 to $200 for ladies, and $300 to $395 for men."