“Forevermark Precious Collection” was launched in Japan. Forevermark, is a division of De Beers family of companies opened with a mission to build and develop the Forevermark diamond brand.

Every Forevermark diamond has a story to tell and that was the main idea to come up with the trademarked collection of Forevermark diamonds. Forevermark has also invited a number of internationally renowned designers and authors to showcase their personal interpretations and to celebrate and explore the connection between diamonds and the stories linked to them.

All high profile names are involved in Forevermark Precious Collection designing. Most of the designers are picked and finalized from both the East and the West, in an effort to spotlight the diamond’s universal appeal. Designers include some famous names like supermodel Alex Wek, graphic designer Alan Chan, jewelry designer Bao Bao Wan, fashion designer Barney Cheng, jewelry designer Cindy Chao, artist and designer Jiang Qiong Er, fashion modernist Limi Yamamoto, Oscars jewelry designer Mona Mehta, couturier Tarun Tahiliani and British jewelry designer Theo Fennell.

The collection will be a promising one for all those diamond lovers and a special piece designed by Shaun Leane, U.K. Luxury Jewellery Designer of the Year, will later be unveiled in Japan.

To bring the essence of life in the designs, the designers worked closely with the world’s leading craftsmen and also a select group of master diamantaires who are among the few eligible to cut and polish Forevermark diamonds.

The collection of “Precious Stories” by prominent authors from around the globe contributed tales, including Alexander McCall Smith, Chang Man Chuan, Chitra Banerjee Divakaruni, Mariko Hayashi, Paul Theroux, Philippa Gregory, Wang Anyi and Xi Xi, each of whom contributed stories that were vastly different yet liberally scattered with references to diamonds.

Forevermark diamonds are unique in itself as they set a standard for their cut, clarity, color and size, and each comes with the assurance that it has been responsibly sourced and has benefited the communities from which it comes. The brand says that less than one percent of the world’s diamonds are eligible to be a part of Forevermark brand icon and obtain their unique identification number.