After the three new stores that opened in Dallas, Honolulu and San francisco; De Beers opened another new store, this time at south coast plaza in orange county, california.

This new store would be the 9th US store opened by De Beers. The store is a huge place accomodating VIP section for private presentations, sleek glass panels, ebony walls and quite a large open space. De Beers kept its concept of open space intact in this store too as its always seen how they focus especially on proper presentation of Jewelry with space for transparence and sophistication.

Along with the regular bridal, high end jewelry and signature Jewelry collections, This store would also sport new collections from De Beers creative director Raphaele Canot which would include, Amulets, talismans and Radiance. These would be placed on high display counters that can be reached from all sides.

This boutique would also have both De Beers passport and De beers Beauty scan. De Beers is a authentication certification of Jewelry explaining how natural and conflict free the Jewelry are. Each stone is engraved with a unique serial number that is not visible to the eyes but can be only be seen through proper scanner.