Gold has always been the safest investment in the history of financial dealings. With the recent financial crisis, many people are opting to rather invest their money in gold, than in any other investment.

The logic is pretty simple. Gold always retains its value, irrespective of whether the world around it is financially high or low. Just have a glance over the chart of Gold prices and how it faired this year. It started at $840 an ounce in Jan 08. The speculators were predicting a quick increase in oil prices, predicting as high as $200 a barrel. Amidst this speculations, Gold shot up to $1012 an ounce in March 08.

Gold prices kept on jumping back and forth all through the early months of this year. Although, more or less, it played between the range of $840 an ounce and $950 an ounce.

So that is approximately 19% increase. Later it dropped from march to September, tumbling down by 25%. Then it rebound back by 20%, then again declined by 18%, then increased again. Finally it closed out in october at $730 an ounce. On the face of it, gold seems to be in red if you see the year to date prices.

The catch here is that you can make good money and profits if you go in and out of Gold fluctuations properly. Gold regains its value immediately after it falls down. Many big investors play around with these fluctuating gold prices and make millions of dollars.

So final conclusion would be, invest in Gold and you will be happy. Go for Gold Jewelry this holiday season, instead of investing in any other plans.

You can check our stores for some good gold Jewelries.

After the three new stores that opened in Dallas, Honolulu and San francisco; De Beers opened another new store, this time at south coast plaza in orange county, california.

This new store would be the 9th US store opened by De Beers. The store is a huge place accomodating VIP section for private presentations, sleek glass panels, ebony walls and quite a large open space. De Beers kept its concept of open space intact in this store too as its always seen how they focus especially on proper presentation of Jewelry with space for transparence and sophistication.

Along with the regular bridal, high end jewelry and signature Jewelry collections, This store would also sport new collections from De Beers creative director Raphaele Canot which would include, Amulets, talismans and Radiance. These would be placed on high display counters that can be reached from all sides.

This boutique would also have both De Beers passport and De beers Beauty scan. De Beers is a authentication certification of Jewelry explaining how natural and conflict free the Jewelry are. Each stone is engraved with a unique serial number that is not visible to the eyes but can be only be seen through proper scanner.

Taking a step further into charity, top celebrities in Jewelry world would make an effort in giving unique jewelry designs for charity purposes. The world Gold council, popularly known as WGC, said that all the A listed celebrities would take part in this initiative.

This event has been named as "leaves of change" and will begin in May 2009. It is said that this would be one major event that would see well known celebrities accumulate in one place. This event would see both live and online auctions.

Each celebrity is asked to make a jewelry design with leave being the concept. Once the design is given, WGC would get a proper gold jewelry designer to bring the design into reality. The designer would make 3 sets, one that would be given to the celebrity, another would be auctioned for charity while the third one would travel to 10 cities with top jewelry markets.

All the benefits and collections would be directed towards charity. Probably it would go to celebrities favourite charity center or to other finalized charity centers.

John Calnon, the managing director of WGC said "This even would bring highly talented celebrities under one roof. The wait is to see the designs from unique brains". Debra Messing who is the executive producer and also the star of "The Starter Wife" is confirmed first Celebrity. She would join up with Jewelry designer Robert Lee Morris in this event.

The financial crisis has put the jewelry market into an empty zone with loads of products. With more and more consumers preferring to spend money on fuel and food, jewelry business has seen a decline in the latest market report.

The luster of Jewelry market is lost and most of the companies are relying on the Holiday season to sell the products in the form of novelties, gifts etc. Americans are concerned as to how they would spend on expensive gifts this season. Market analyst say that everybody is trying to cut down, not just the usual consumers, but even the high end brands.

The wealthy consumers are surely feeling the pinch of weak economy and they just don't want to spend on anything less than the bigger brands. They do not go down on their buying and prefer waiting than buying lower brands. For example women who shop only Prada and chanel shoes don't want to go down to Cole Haan, although its an amazing brand.

Analysts say that a person who would buy $30,000 jewelry would drop down to just $10,000 due to the huge financial meltdown. When economy goes down, the first thing that's hit is Luxury market. Jewelry sales fell down since last December with a recorded sales of only $6.5 million as against $6.7 million in previous year, according to the report from Commerce department.

Tiffany's however saw a huge increase in sale from the European travelers. During the Q2, Tiffany got a 2 percent rise in its US sales, thanks to international tourists.

Such a sudden fall in Jewelry market was expected. That is why myjewelpack stores brings you economical jewelry for this season which fits the present economical situation of common household.

Browse through our stores for more information.

Earlier this week, lucerene, the Switzerland based Gubelin Gem Laboratory had sent an email alerting that they had in their possession a stone that can be described as suspected forgery. This news spread rapidly until an action was taken.

This alert made by the European Laboratory about the suspected forged stone and hence counterfeit GIA report led to the news spread across europe in no time. Myjewelpack was informed about this just towards the end of the week. Gemological Institute of America (GIA) is investingating two cases which involves stone forgery.

Further into investigation, it was found that this stone under scrutiny was found to exceed 2 carats and has good cut grade, D color and IF clarity. This gives indications that it underwent huge pressure and treatment.

But the reports from GIA do not show any of such treatment done on the stone. According to Gubelin, there is no information in the report that suggests this. Gubelin suspects that the report is fake, taking into consideration its contents and look.

Myjewelpack recieved further reports from GIA who confirmed that two Valid reports seem to be fake, forged in order to make the would be buyer believe something else. Calsbad, a california based Lab is investigating behind the scenes to obtain more information.

GIA also re-iterated that it spends huge amount of money and time in investigating and bringing out forged cases thus eliminating the possibility of any crimes involved in stone trading. They also added that anyone who comes to know about such crimes need to intimate the authorities immediately.